Why

Aristotle observed that every living organism has an inner force, a vitality that propels that organism to be fulfilled. He called that state of being entelechy. Everyone has an entelechy, a vital force that is yearning to be expressed.  The entelechy of an acorn, for example, is to be an oak, and given the right environment and nutrition, that's what it will be. Try as we might, we can't turn the acorn into a pine or a willow. Our entelechy is uniquely our own and is encoded in our very being. Essentially, our entelechy is who we were born to be. At dk, we know exactly what our entelechy is: to conceptualize, design and execute events that leave both we and our guests inspired. Its not just what we want to do – its what we have to do.